Every single day, millions of New Yorkers rely on the subway to get around the city, and you can’t use the subway without encountering the signage designed by Unimark. Over the years many changes have taken place (such as the switch from Standard Medium to Helvetica), but it is a testament to the quality of the work that, 44 years later, the signage holds up.
And perhaps on a deeper level, the signage has given the subway a voice. When a lot of people think of New York City, these signs pop into their head. We feel a tremendous responsibility to publish not only an important piece of design history, but an important part of New York City’s history.