Tremr

Tremr started from a straightforward complaint: blogging platforms were built for people writing alone. You published into a void, and the only way anyone found you was Google.

That felt like a waste of the web. The interesting thing about a network is the network — so Tremr was built around three ideas that ran against how blogging worked at the time.

Blogs are better when they are social

More content from more contributors, with the ability to critique and discuss, beats contributors working in isolation. Everyone owning their own domain and relying on a search engine to connect the dots is not the best use of the web.

Content isn’t always original

The hardest part of making anything is starting. There’s real value in the half-thought idea, or the gut reaction you have to someone else’s opinion — so adding a small snippet as part of a wider debate had to be as easy as posting at length.

You should control what you discover

Our algorithms were never going to make better decisions about what you wanted to read than you could. Rankings, ratings, sorting and filters, put in the reader’s hands rather than hidden behind a feed.

What came next

This version established the idea. The later Tremr — Reboot rebuilt it around richer publishing, full-post responses and a more deliberate model of trust and reputation.