Read URL parameters inside Magento (for tracking) Feb 19, 2011 You likely want to be able to pass some tracking information about the visitors to your Magento site through to your back-end systems. I usually implement tracking using the same method as Google Analytics, just for convenience. Also, there is a ready-made [URL Builder][1] for clients non-google campaigns. This sends tracking data through to the site but you need a custom module to read those parameters and store them in a cookie. Development Development How To's Magento event google magento development php tags tracking