Design

Mar 6, 2007

As the companies creative team (web and traditional) grew, we required a system for managing our briefing system. I designed and wrote briefus to meet this need. All members of our marketing department have access to the system and are able to create new briefs. One of the creative team leaders then assigns the brief to a member of the team and sets deadlines. Members of the team manage their work using their personal “to do” list and brand teams manage their briefs through the brand pages.

Dec 2, 2006

I designed the loans4tenants site and created the logo, although there was a colour scheme change before we went live. I build the site myself, including the application form, which includes optional sections and pages – up to a maximum of 10 pages. The application form includes some javascript to hide and show sections and sends it’s data through to a SQL Server database. The site was received very well by the business and enquiries were raised by approximately 50% (no data was collected on the previous site!).

Nov 30, 2006

This is the Central Capital loans and mortgages site, mainly used for marketing to customers. It links through to the centralcapitalloans.com and centralcapitalmortgages.com sites. It went live Nov 2006. The homepage is packed with marketing messages with the main emphasis on users selecting either a loan or a mortgage when we direct them to the correct site. The sitemap lists the limited number of pages on this site but also directs users to the other sites that target particular products.

Feb 5, 2006

[][1] This was a relatively new brand for the company and had been untested on the web. This was entirely my project from a creative perspective and I managed the relationship with the marketing manager and conducted all of the branding, design and web development. The site went live Feb 2006. We ran a PPC campaign for 9 months but eventually it was cancelled as the quality of enquiry was not sufficiently good (too many people applying did not match our commercial loan criteria).

Mar 30, 2005

The Guernsey Electricity site combines a professional corporate look with a highly accessible structure. I have tried to emphasise the most used areas of the site (primarily the online services) while still allowing users several ways of navigating to the page they want. The site includes several areas of dynamic content such as the animated javascript news ticker and the product listings in the retail section. This content is provided from a Microsoft SQL Server database using ASP.