Design

Jul 4, 2007

Ghost Recon Tube Map – Aftermath FPS games are brilliant but I always seem to end up playing on a map I hardly ever use and consequently end up spending the first half of the game wandering around lost. I thought about that for a bit and decided that what I needed was a decent map of the level I was going to play to help build up my mental picture of the layout.

Mar 12, 2007

The Central Capital Mortgages site has been running for a number of years with limited profitability. My redesign has made huge improvements and at present other marketing campaigns have been suspended to concentrate on PPC as it has become the most profitable channel for the business. The site went live Jan 2007. This new design went live 26th Jan 2006 and had an immediate impact, with the conversion rate moving from 3.3% to 7.7% on the remortgage PPC keyword on google.

Mar 6, 2007

As the companies creative team (web and traditional) grew, we required a system for managing our briefing system. I designed and wrote briefus to meet this need. All members of our marketing department have access to the system and are able to create new briefs. One of the creative team leaders then assigns the brief to a member of the team and sets deadlines. Members of the team manage their work using their personal “to do” list and brand teams manage their briefs through the brand pages.

Feb 5, 2006

[][1] This was a relatively new brand for the company and had been untested on the web. This was entirely my project from a creative perspective and I managed the relationship with the marketing manager and conducted all of the branding, design and web development. The site went live Feb 2006. We ran a PPC campaign for 9 months but eventually it was cancelled as the quality of enquiry was not sufficiently good (too many people applying did not match our commercial loan criteria).

Mar 30, 2005

The Guernsey Electricity site combines a professional corporate look with a highly accessible structure. I have tried to emphasise the most used areas of the site (primarily the online services) while still allowing users several ways of navigating to the page they want. The site includes several areas of dynamic content such as the animated javascript news ticker and the product listings in the retail section. This content is provided from a Microsoft SQL Server database using ASP.